Since its inception, O Gallery has quickly established itself as one of the leading art galleries of Tehran. Having always prioritized personal encounters and individual narratives, the gallery has tried to say open to different approaches in the promotion of artists. Through mostly focused on works on paper, other media have also been integrated to enrich the gallery’s program with dynamic roster of artists. Determined to continue its promotion of artists not just in the capital city of Tehran, the gallery recently initiated a series of pop-up exhibitions, with the first one taking place in Shiraz and the second one scheduled to take place in Isfahan. Moreover, O Gallery has also launched its owns line of monographs with three titles published so far. In May 2018, Ordibehesht, a platform for design and limited editions was initiated to further cater to the needs of the market in both art and design. Ordibehesht is meant to showcase not just new products but also emerging talent and novel brands.